Dietrich Mateschitz

{ "bio": [ "Red Bull billionaire Dietrich Mateschitz cofounded the ubiquitous energy drink in 1987 with Thai businessman Chaleo Yoovidhya (d. 2012).", "Before Red Bull, Mateschitz was a marketing executive for German consumer products company Blendax, known for shampoos.", "He decided to go into the energy drink market after tasting Krating Daeng, another drink concocted by Yoovidhya.", "The two partnered to create Red Bull and aggressively invested in marketing to make the brand synonymous with extreme feats.", "Red Bull sold 7.5 billion cans worldwide in 2019, enough to provide caffeine to more than 80% of the planet." ], "about": [ "Through Red Bull, Mateschitz has a stake in two racing teams worth more than $350 million, Red Bull Racing and Toro Rosso.", "Red Bull sponsored Austrian skydiver Felix Baumgartner's record 120,000-foot skydive from the edge of space in October 2012." ] }